Why Can You See Who Saw Post in Linkedin Feed
NOTE (07/07/2021): This is a VERY OLD article. The feature described in it has been taken down/discontinued by LinkedIn. Please disregard the entirety of this article. Thanks!
One of the best features rolled out by LinkedIn as of late—one that's been on my LinkedIn Wish List, too—is the "Who's Viewed Your Posts" for published articles. "Who's Viewed Your Posts" is a simple, yet powerful analytics platform that tracks the the long-form content published here on LinkedIn.
So... what's the big deal with Who's Viewed Your Posts? As LinkedIn Product Manager Angela Yang says:
Analytics for publishing on LinkedIn provides insights into who's reading and engaging with your posts. With this knowledge, you'll be able to evaluate whether you're reaching the right audience, which posts are resonating with readers, and more.
This new feature can be reached via Profile > Who's Viewed Your Profile > Who's Viewed Your Posts. (Don't fret if you don't yet see it in your account. This feature is in a phased roll-out to all users, so it'll be there at some point.)
What "Who's Viewed Your Posts" Provides
If you're used to the granularity of a Google Analytics-type of platform, you may be disappointed. The data tracked and presented here is pretty basic, yet there's enough to give you some good information, including:
- Total number of views per day over several time periods, from last seven days to last six months
- Very basic demographic information about your readers (industry, job titles, location and incoming traffic sources)
- The number of "likes," comments and shares of your post, and who did each (except for shares, where those with protected profile views and those outside your network are hidden)
(Want more details, and the wider implications from this data? Here's the LinkedIn post on the LinkedIn Who's Viewed Your Posts platform.)
I see a slightly different advantage of this new feature:
Reach Out to Potential Connections
I liken some of the data from "Who's Viewed Your Posts" to the "Caller ID" aspect of LinkedIn I've mentioned in past articles—better known as the Who's Viewed Your Profile feature. With "Caller ID," you can see who was interested enough in you to click over to your profile (provided they have their profiles set so you can see who they are).
Like "Caller ID," the people who like, comment or share your content are interested in what you have to say, and in what you do for a living. In my book, that's gold.
Unlike "Caller ID," whenever someone likes or comments on your content, you'll be able to see who they are. This is huge! With this information, you can engage these people and see if they're willing to become a 1st-degree connection of yours. I've done this in the past; while I haven't kept specific statistics, I'd guess the percent of those accepting my requests at about 60%.
(The identities of those who share your content, but have their profiles protected or are outside of your network, are still hidden in this new platform.)
Here's How...
I have one template for each of the aforementioned groups. While all three are similar, they're just different enough to warrant being listed separately. They're also pretty easy to customize, depending on your specific situation. Here's my template for shares:
[NAME], thanks for sharing my article, [subject or title]. I appreciate your spreading the word on it. Because we have a mutual interest in [subject], I'd like to connect here and explore ways we may be able to work together. I hope you agree.
~ Bob Woods
... for commenters:
[NAME], thanks for commenting on my article, [subject or title]. I appreciate your comment, and have already replied to yours. Since we have a mutual interest in [subject], I'd like to connect here and explore ways we may be able to work together. I hope you agree.
~ Bob Woods
... and for likes:
[NAME]: Thanks for "liking" my recent article, [subject or title]; I appreciate it. Since we share an interest in [subject], I think we should connect here and explore ways we may be able to work together. I hope you agree. Thanks!
~ Bob Woods
You have a better chance of connecting with those who share your content and with commenters than "likers," because those in the first two groups cared enough about what you wrote to take the extra time voice an opinion on it or share it. But don't discount that latter group!
No matter what, though, always mention your article's title or subject in your connection request. In the case of a comment, make sure you indicate that you've replied to their comment—you are replying to all of your commenters, right?—and that you appreciate theirs. Keep in mind, though, that you have a limited number of characters in that request, so make each letter count.
As you can probably tell, I'm very excited that I can tick this feature off of my LinkedIn Wish List. Next item up for bids on my list? The same functionality for status updates. Imagine what could be done with that!
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Bob Woods is executive vice president of coaching & training at Social Sales Link, LLC . He specializes in Social Selling, which uses social platforms like LinkedIn, Twitter and others to aid sales and marketing teams, business professionals and selling CEOs to generate better leads, close more business and develop strong professional relationships.
You can also follow Bob on Twitter and like his page on Facebook . Want to talk to Bob? Feel free to book a call with him ... it's a no-cost, no-obligation call, too!
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Source: https://www.linkedin.com/pulse/take-advantage-whos-viewed-your-posts-linkedin-bob-woods
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